Do The Values Of Today’s Ultra-High-Net-Worth Families Differ?

Do The Values Of Today’s Ultra-High-Net-Worth Families Differ?

Earlier this week, The Luxury Institute, LLC published its most recent research on the current values and priorities of UHNW individuals and families. As a business deeply committed to serving the needs of this group, we found several of the key takeaways very exciting and an endorsement of our own business model:

πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ The research found that younger, digitally native generations of UHNWs are strongly influencing family purpose, values, consumption, investments and philanthropy projects. We accommodate the financial needs of the younger generation within our app and ensure we change and adapt whenever these needs evolve.

πŸ§‘β€πŸ’» Similarly, the paper recognised that UHNW individuals need more protection in a digital age as their business lives are exposed to digital fraud, identity theft and other risks. The security and safety of our clients has always been of the highest priority, and we recognise and appreciate the level of trust our clients share with us.

πŸ•“ Luxury Institute states that UHNW individuals are increasingly seeking to invest in innovations that improve the quality of their lives. Privat 3 Money was engineered to give UHNW clients back their most precious asset: time. Designed with the aim to maximise efficiency and powered by AI technology, our platform allows our clients to spend less time caught up in day-to-day financial administration and more time to do the things they enjoy with the people they love.

✈️ Additionally, it was found that the pandemic inspired a desire to travel to new destinations amongst UHNW families. Privat 3 Money is for the global citizen and can be used across the world thanks to multi-currency accounts and limitless deposits.

⭐️ UHNWs are founders, entrepreneurs, titans of industry, investors and philanthropists. The white paper suggests that, following a major liquidity event, many experience a desire to address an unprioritised need in society through their work. We’ve always known that our members make decisions, invent products and have talents that are reshaping the world, and we make sure we give them the tools they need to harness their creativity no matter what they are doing.

The full paper is available to download from Luxury Institute’s website: