“We are standing on the precipice of the greatest transfer of wealth in modern history.”

Over the next ten years, millennials and Get Z stand to gain trillions of dollars passed down from previous generations. For many brands and businesses, this will truly be a pivotal moment where they will have to adapt to a whole new generation’s interests, motivations and ways of working.

Knowing when to make the change is a tricky line to walk, as older generations do still hold most of the world’s wealth – yet Gen Z is the largest generation globally and has the fastest-growing income.

We’ve navigated this change early, by producing a service that works for all generations offering built-in flexibility to adapt when necessary.

Sticking with the status quo during this transitional period could mean that many brands are left behind over the coming years.

Embracing innovation and experimentation now will be one of the only routes for businesses to remain relevant into the future.

https://lnkd.in/em2TGNWD