Wealth building capabilities are proving the major draw when it comes to onboarding Gen Z customers to digital financial institutions.

The young no longer view traditional wealth building tactics as their lone path to retirement, instead turning to a wider range of resources for their first-time investments including mobile trading (as provided by P3), cryptocurrency and traditional brokerage accounts.

Recent research also showed that ‘primary fintech bankers’, individuals solely using digital financial services, are nearly 20 years younger than primary traditional bankers and have higher average incomes.

The rapid rise of digital finance over the past few years is showing no sign of abating.