A horse prepares to sell during the 2019 London Sale in Central London | Goffs

Privat3Money, the first truly digital alternative to private banking in the UK, has been announced as the new title partner for the Goffs London Sale. Held at Kensington Palace Gardens on June 13, the eve of Royal Ascot, the sale is accepting entries in the coming weeks. This is the first edition since 2019, as the sale was not held during the pandemic.

Goffs Group Chief Executive Henry Beeby said, “We are delighted to welcome Privat3Money as the new title partner to Goffs London Sale. P3 offer expertise and innovation in a traditional market which very much aligns with the ethos of the London Sale, while there is a natural affinity between P3 and our clientele.

“Anticipation for this year’s sale is high, with the international bloodstock community set to reunite in Central London for the first time since 2019, and reports from our agents Jacob West and Mark Player predict significant numbers of American and Australian buyers attending in the hope of securing Royal.