The world is moving towards a more tailored financial landscape, as consumers crave solutions that are designed for them.

Recent data in this piece by PYMNTS shows that nearly three in four consumers seek a sense of “financial belonging” with their financial institution, but just 11% feel it.

Trust, knowledge, access and a hybrid banking experience can maximise customer satisfaction by enabling human interaction alongside digital wherever consumers require it.

Data also indicates that traditional banks are coming up short on several other fronts, including:

🤝 Personalisation
➡️ Onboarding
📱👨 Seamlessly integrating digital and human touch points
🔒 Security and fraud protection

The customer of the future needs digital capability yes, but they also need trust and a personal relationship too.